An Italian Business consulting firm Simplecemente Srl. decided to capitalize on it’s expertise in insurance industry and introduce a concept of car insurance- Pay How You Drive. The idea behind was to design electronic device that shall capture acceleration of cars and transfer to the central server for further processing, analysis and driver behaviour profiling. Additionally, these data shall be used to reproduce accident details to minimize fraud. Semplicemente has worked together with Inventolabs on Sicuritalia Salvo Persona project and contracted the company to create a working prototype/proof of concept of the new Electronic Insurance system.